Content Marketing Specialist

JOB Information

experienced Level
Full-time Job
Posted on: Jan 27, 2020
Commensurate with Experience

Employer Information

Vancouver, BC V6C, Canada

Job Offer Details

required optional Skills

Brand Marketing Content Marketing Content Writing Corporate Social Media Email Strategy Journalism Marketing Marketing Strategy Product Marketing SaaS Search engine optimization Social Media Economics Labour Market Economics

Details

The Opportunity
Reporting to the Director of Marketing, you will play a critical role in building out SkyHive’s content library to generate leads and solidify its category leader position.
The Content Marketing Specialist is responsible for educating and driving brand awareness within the HR industry for SkyHive’s Workforce Reskilling Platform and various solutions through content, social media, email and public relations. The ideal candidate is a prolific writer with experience in digital content creation, website content updates, copywriting, editing, storytelling, corporate communications, public relations, and blogging. Experience with HR technology and B2B/enterprise SaaS is strongly preferred.
You will build out SkyHive’s content library, which encompasses product-driven content (customer success stories, white papers, case studies, brochures) as well as thought leadership content (anything related to workforce reskilling, labour market insights, future of work and learning, etc.) The be-all-end-all goal for this position is to own our long-tail keyword’s definition and its SEO fingerprint — become (and stay) the authority on the product we created.
 The Role

Drive content marketing. You will create and manage our content calendar and strategy. You will write, edit, and source high-quality content for our website, blog, and third party publications to impact our sales funnel and build brand awareness. 
Lead & demand generation. You will work with the Director of Marketing on paid content campaigns such as LinkedIn and Twitter ad campaigns to generate leads and awareness. You will also produce content assets for our Account-Based Marketing strategy.
Build SEO strategy. You will set and implemented SEO strategy for our web presence, as well as performing periodic SEO audit and optimization of existing and new content. Drive continuous growth in organic search and keyword rankings.
Manage social media presence. You’ll be responsible for the creation and publishing of relevant and original content on our social media accounts (Facebook, Twitter, LinkedIn, Instagram, Youtube). 
Craft & execute email strategy. You will engage our community and distribute relevant content through emails to capture and nurture leads. You’ll write newsletters and email campaigns, managing what goes into them, who gets them, and what they look like.
Review & report on metrics. You’ll create and maintain reports on content-related activities, effectiveness and business impact to assist the Director of Marketing with channel optimization and conversion funnel optimization.
Who are you?
 Qualifications (Must-haves)

A degree in communications, marketing, journalism or related field
3+ years of proven experience in writing effective content across a broad range of marketing channels and formats, including case studies, white papers, thought leadership posts, product-driven content, social media posts, etc.
Experience in designing and formatting documents
Graphic design skills and experience designing marketing collaterals such as brochures and white papers
Proven experience in communicating complex concepts in a simple and concise manner
3-5 years of experience in content writing for B2B software/technology products
A positive attitude and flexibility in responding to changing requirements and priorities
 Nice-to-Haves 

Experience with HR Technology and/or B2B SaaS (Enterprise SaaS is a huge plus!)
Interest in Labour Market Economics & the Future of Work 
Proven record producing high-quality B2B marketing content for an international audience
Experience writing press releases, interviewing thought leaders, and co-authoring content with other organizations 
Who are we? 
Recognized as a top start-up by Forbes, Startup Grind, and C100, SkyHive is an award-winning AI technology that deepens our understanding of labour markets, workforces and individuals, enabling new ways of acquiring, developing and engaging talent.
Established in 2017 with the mission of tackling global poverty and social inequality, SkyHive aims to utilize its exponential technology to stimulate economic empowerment and lifelong learning; ultimately fostering a stronger, more prepared, and more confident workforce to welcome a brighter tomorrow.
What do we offer?
·       Opportunity to get your foot in the door of a fast-growing tech company
·       Collaborative team environment and culture with a flat organizational design
·       Comprehensive health benefits package & MSP coverage
·       Three weeks’ paid vacation to start, paid holidays and birthday leave!
·       Stock options & gainsharing plan
·       Certified B-Corporation
·       Paid & unpaid volunteer time off
·       Charitable donation-matching program to support your favorite charity.
·       Opportunity to explore other departments as training and career continues.
·       Professional development assistance program that covers professional continuing education
·       Beautiful office in A1 location with beer and cider on tap and an in-house gym
·       Numerous employee appreciation events throughout the year

When & Where

Where

Seymour Street, Vancouver, BC V6B, Canada

When

As soon as possible

Compensation

Commensurate with Experience
No paid relocation expenses offered
Include benefits: Yes